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"Brands that can create and manage new categories making customers irrelevant will prosper"
David Aaker - Brand Relevance
"The best way to predict the future is to create it."
"You want to invent new ideas, not new rules"
Dan Heath, co-author ‘Made to Stick'
"The key to great marketing is never to stop thinking like your audience."
John Hegarty, 2011
"We're a society completely overwhelmed by brands and their visual trademarks."
Jakob Lusensky, ‘Sounds like Branding', 2011
"Think like a customer"
Paul Gillin, ‘The New Influencers'
"Instead of a single big idea, a brand must have multiple, smaller ideas"
Marc Shillum, Method, 2011
"What happens online is you are constantly dealing with invisible audiences"
"If you wait until there is another case study in your industry, you will be too late"
Seth Godin, ‘Permission Marketing'
"Advertising creativity is in the midst of an evolution; not a revolution"
Forrester Research, Cannes Lions 2011
Keeping brands fresh...